the emperors new car :: essays research papers

The President's Old Cars Quite a long time ago in the very nation you live in, there was a president who took in an exercise the most difficult way possible. See the president cherished vehicles, new vehicles, quick vehicles, slow vehicles, rusted out vehicles, it didn't make a difference, on the off chance that he saw a vehicle he needed, he got it. Most different pioneers were helping their nations to get more grounded, while our own was off purchasing vehicles. At that point there came that significant day when our leader took in his exercise. Â Â Â Â Â While out looking for new vehicles, the president ran over one he didn't have. It was a 1986 Ford Escort. It was all corroded, missing hubcaps, and squeaked as he drove it not far off. Be that as it may, while conversing with the vehicle sales rep, he never stressed over what wasn't right with it. The sales rep (attempting to dispose of this bit of garbage) told the president that this vehicle was fit as a fiddle and there would most likely never be another vehicle like this one. He additionally told the president that in the event that anybody attempted to reveal to him that this vehicle was uproarious and smoked that they were simply envious and causing it to up. The president, glad to hear that somebody may be envious of him purchased the vehicle immediately with his nation's cash. Â Â Â Â Â On his way home individuals lined the boulevards to see his new buy. Many snickered and pointed as his Escort smoked putted along the road. The president recollecting what the vehicle sales rep had said thought these individuals were simply desirous and imagining that his vehicle was making all the smoke and commotion. So he gladly drove around his 4-speed vehicle through the roads disregarding everybody that giggled at him. Â Â Â Â Â Now during the time the president was out purchasing new vehicles the American individuals more cash in light of the fact that their occupations weren't sufficiently paying. The president was giving less and less cash each time he gave out cash, so he would have cash to purchase another vehicle. The way that his kin were beginning to starve didn't trouble him by any means. Â Â Â Â Â A couple of weeks after the fact he was out to purchase another vehicle. He returned to the sales rep that had sold him the Escort before. The president told the sales rep that individuals really giggled at his past buy. At that point the sales rep and president snickered in light of the fact that they were certain that those individuals were simply envious and making that stuff up about the vehicle.

The legal response to domestic violence The WritePass Journal

The lawful reaction to abusive behavior at home Conceptual The lawful reaction to abusive behavior at home AbstractChapter 1: IntroductionChapter 2: Definition of ‘domestic abuse’ and a past filled with the police response.2.1 Definition2.2 Police Response to Domestic Violence Pre-19802.3 Police Response to Domestic Violence Post-1980Chapter 3: FeminismChapter 4: Legislation4.1 Criminal Law4.2 Civil LawChapter 5: Rates of revealing and non-reportingChapter 6: MethodologyChapter 7: DiscussionChapter 8: ConclusionReferencesRelated Conceptual This thesis analyzes the lawful reaction to aggressive behavior at home, which, throughout the years has been dependent upon a wide range of phrasing extending from ‘wife battering’ (Pizzey, 1974; Walker, 1979) to ‘intimate accomplice violence’. Giving specific consideration to the police, up until the mid 1980’s a few scientists portrayed their general reaction and mentality towards episodes of aggressive behavior at home as being ‘dismissive and derogatory’ (Bourlet, 1990; Dobash and Dobash, 1980; Hanmer and Saunders, 1984; Edwards, 1989) and that, as indicated by David Cheal (1991), the police see the family to be a private circle to which ‘access to it by the state ought to be limited’. Be that as it may, from the mid-1980’s it was perceived that there was a requirement for change in the police reaction, however the lawful reaction all in all and the Home Office started distributing papers on how aggressive behavior at home episodes ought to be handled by the criminal equity framework. In addition to the fact that this raised attention to the issue it empowered various associations, both legal and intentional, to cooperate which was a piece of the Home Office’s between organization activity in 1995. All the more as of late, there have been various resolutions set up that can additionally help the police in their reaction to abusive behavior at home and all the more critically they empower them to treat episodes inside the family between life partners as they would occurrences that occur in the city between outsiders. Section 1: Introduction Aggressive behavior at home has for some time been an issue among society, however until the 1980’s the organizations answerable for ensuring casualties of wrongdoing gave almost no consideration to the issue itself, specifically the police demonstrated hesitance to research and arraign as they accepted that ‘the family is a private circle so access to it by the state ought to be limited’ (Cheal, 1991). Nonetheless, it is off base to feel that aggressive behavior at home is not, at this point an issue in the public eye today and as per the 2009/10 British Crime Survey (BCS) seven percent of females contrasted with four percent of guys matured somewhere in the range of 16 and 59 are at present casualties of abusive behavior at home (Flatley et al., 2010). Insights additionally show that among July and September 2009 there was a five percent expansion in sexual offenses which is in contrast with a similar time of the earlier year (Home Office, 2009). As indicated by Walby and Allen, (2004) the British Crime Survey (BCS) evaluated that a stunning 12.9 million abusive behavior at home episodes against ladies and 2.5 million occurrences against men occurred in England and Wales in 2003 with 45 percent of ladies and 26 percent of men encountering in any event one episode of relational viciousness in the course of their life. From this, it is in this way sketchy whether aggressive behavior at home is viewed as being either lawfully or socially adequate, the same number of scientists have found, from their exploration, that the criminal equity framework seem, by all accounts, to be ‘covertly tolerant’ (Berk et al., 1980) of the issue when actually the offenses carried out in fierce connections are indistinguishable to that of an offense against the individual. Because of this claimed blasã © approach by the police to occurrences of aggressive behavior at home, Smith (1989) found that survivors of abusive behavior at home just reached the crisis benefits if all else fails and on normal endure 35 assaults before making the imperative call to the police (Jaffe, 1982) which in actuality conflicts with what the police as an office represent, that is, they are a crisis administration and should act quickly and offer a viable assistance and not leave casualties of abusive behavior at home with almost no confidence in their work. In any case, as per Stanko (2000) despite the fact that solitary a little minority of casualties report aggressive behavior at home to the police, with figures appearing around 40 percent really being accounted for to the police (Dodd et al, 2004; Walby and Allen, 2004; Home Office, 2002), they still on normal get one call each moment in regards to abusive behavior at home episodes in the UK adding up to a normal inundation of 1,300 calls per day or 570,000 calls for each year. The following section to follow is the writing audit in which the definition and scopes of phrasing will be investigated from past to present as to exhibit the progressions that have occurred during the time alongside the evident absence of rationality that have caused numerous analysts incredible trouble while inquiring about this specific territory. The writing audit will at that point keep on taking a gander at the police reaction to aggressive behavior at home from an authentic viewpoint, in particular pre-1980, and afterward move onto a later viewpoint from the 1980’s onwards as a similar. While the police reaction is vital to this thesis, it isn't exclusively aimed at one single office and the writing survey will go on fundamentally break down the enactment, both common and criminal, as of now set up and enactment that was recently used to give a review of the lawful reaction in general and how it has changed close by the adjustments in the police reaction. The last piece of the writing survey will take a gander at paces of announcing and non-revealing of occurrences to the police and inspect whether there has been an expansion of detailed episodes since new enactment has been presented and changes in police rehearses have occurred or if there is as yet a hesitance by the casualties to report it that has been obvious in past occasions. Part 2: Definition of ‘domestic abuse’ and a past filled with the police reaction. 2.1 Definition Throughout the years there have been various terms, going from ‘wife battering’ (Pizzey, 1974; Walker, 1979) to ‘intimate accomplice violence’, which have been utilized to portray what is most normally known as ‘domestic violence’. One normal issue that numerous analysts in the field have found is that of the definition and its absence of lucidness between the essayists of the issue, the Government and furthermore the individuals from the general population, who may simply utilize expressions, for example, ‘wife battering’ without completely valuing the idea of the issue and the mischief it can cause. So as to handle this absence of intelligence the Association of Chief Police Officers (ACPO) set out an official meaning of aggressive behavior at home which characterizes it as being â€Å"any episode of undermining conduct, viciousness or misuse (mental, physical, sexual, money related or enthusiastic) between grown-ups who are or have been private accomplices or relatives, paying little mind to sex or sexuality†. (Home Office, 2010) This definition given by the Home Office has been extended since the past definition (Circular 19/2000), which ambiguously depicted abusive behavior at home as ‘any brutality between present or previous accomplices in a close connection any place and at whatever point it occurs’, and is currently observed to additionally feature the viciousness that can occur between relatives who are 18 years old and over and furthermore incorporates different kinds of misuse that can likewise happen (for example money related, passionate and so forth.) rather than simply being worried about the physical brutality. Past to this refreshed definition, ‘domestic violence’ was perceived as the most ordinarily utilized expression and the term of decision among analysts in the region (Smith, 1989) regardless of having a ‘far from uncritical reception’ (Mullender, 1996). Kashani and Allen (1998) remarked upon this and expressed that because of the sheer intricacy of the issue, as far as its components (for example monetary, enthusiastic, mental), that it would be uncalled for and treacherous to exclusively view it as an issue of ‘violence’ thus the term ‘abuse’ came to fruition and has since made consciousness of the way that the issue isn’t simply worried about physical viciousness yet in addition different viewpoints that aren’t viewed as brutal, as such. 2.2 Police Response to Domestic Violence Pre-1980 Aggressive behavior at home is in no way, shape or form a ‘new’ wrongdoing. In any event, going back to the twelfth century aggressive behavior at home was common, as chapel law expressed in 1140 that ‘women were liable to their men’ and ‘needed to be amended through reprimand or punishment’. (Dutton, 1995 in Melton, 1999). The guys have for quite some time been viewed as having the force in the family and as indicated by the Napoleonic Civil Code in 1804, ‘violence was possibly reason for a separation for a lady if the courts concluded that it added up to endeavored murder’ (Dutton, 1995). English customary law even permitted men to beat their spouses with a stick no greater than the width of their thumb, giving the term ‘rule of thumb’, and was supposed to be ‘uncivilised’ if the stick surpassed the standard (Brown, 1984). Given this, abusive behavior at home wasn’t saw to be an issue for the polic e as the laws set up really supported brutality by men against ladies and just positioned impediments regarding how far the men could beat their spouses, to which any further was just classed as being improper, not criminal or culpable. All the more as of late in the twentieth century, the police reaction to charges of abusive behavior at home has confronted a lot of analysis for their purported ‘dismissive and censorious wayâ€?

Why I Chose To Spend My First Weekend Away From MIT

Why I Chose To Spend My First Weekend Away From MIT 1. I Kind Of Had To Things pick up pace real quick once the semester starts. At times, it feels like youre in a hamster ball, surrounded by due dates, responsibilities, meetings, applications. The grind never stops, and it comes at you from every direction. And so you walk all over your workload, checking off one thing after another. Until, they eventually travel a full circle to look right back at you in the eye. Thats one longwinded way of saying that Im back and Junior year has started. But along with the insane craziness that is my google calendar when Im at MIT, Ive returned with a new found drive to look at whats beyond the hamster ball. And so I found myself really actually relaxing in the mountains of New Hampshire. Now, if you know even the slightest bit of me, youd know that I really really really am not the type of person that would willingly spend the first weekend of the semester off campus. Rather Im definitely the type of person that would be spending that weekend color coding my calendars, creating assignment reminders and tackling whatever psets have already been released. But as you slowly but surely make your transition into being an upperclassmen, you begin to see things with a new perspective and your priorities begin to shift a little. So yes, I spent my first weekend a little bit up north of MIT, and heres why: 1. I Kind Of Had To The morning of retreat, my wonderful co-coordinator Sarah A. (21) and I literally woke up at 6:30 am, while all of campus was sleeping to make our way over to the nearest Restaurant Depot. The store had closed too early the night before and we hadt bought hamburger patties for our BBQ yet. After showing that kind of dedication, you cant not go to something youve spent months planning. So yeah, I kind of had to go. But also, I genuinely wanted to see how all of our hard work would pan out. The Muslim Students Associations Welcome Retreat was our summer baby. And we had to be there to witness it come to life. Heres a snapshot of what the weekend looked like: 2. Catching Up With Old Friends Is Nice Group chats and FaceTime calls do not do justice to actually being surrounded by some of your closest friends. And tbh, theres no better way to catch up with one another than being stuck in 2 hour car rides and finding yourself in an airbnb in the middle of nowhere New Hampshire. Youre kind of forced to be fully engaged in the moment. And even though I thought I new my friends well, theres always new surprises. 3. Who Doesnt Like Fostering New Connections Of the many community-building activities we had planned, we had one in particular that stuck out to most people: Spinning Yarn. So the idea here is that someone starts off by holding a ball of yarn. And they began to speak about themselves. Anything they want to say, from a quick recap of their ancestry to stories of sledding down the stata amphiteater. When someone else in the room relates to something theyve said, the barn of yarn is thrown over to them. It becomes their turn to tell us a little something about themselves or their lives. And so it goes on, until everyone is connected in a web of yarn: a pretty cool visualization of how people from all walks of life can become connected if they step forward: 4. Becoming B R A V E Theres not much to say here other than the fact that I went zip lining for the first time. And for someone who is absolutely terrified of roller coasters and things of the like, asking me to leap above a river with nothing but a harness to keep me from falling is kind of a lot. I might have dramatically screamed as I jumped, but I did it. And yeah, I feel like my bravery level rised just a tad bit. 5. Some Peace Is Kind Of Nice After a long day of zip lining, mountain biking and cave hiking, I found myself sitting in a Gondola on my way back down to the main ground. If there is any one moment that my heart feel so incredibly full in it was that moment. As we slowly descended from the top of Loon Mountain, all four of us that were in the gondola were just so awestruck by the beauty we were surrounded by that we sat in absolute silence, soaking in the surrounding views and giving each other the opportunity to spend some time within ourselves. Rarely do I ever feel comfortable to sit in silence for 15 minutes while being surrounded by others. But the silence came naturally with a feeling of pure peace. 5. Putting Things Into Perspective When your surrounded by all kinds of crazy views (or windows screen savers as some would call it), its not hard to realize that there is so much outside of the hamster ball. And while the hamster ball most certainly is my day to day reality, and is something that I look forward to exercising in, Ive realized how important it is to take a break, take a look outside, and maybe even occasionally go on a little adventure. Distance is good because it is a catalyst for reflection. And I can confidently say that my weekend away has not only fostered a better sense of connection with one of my key communities, but its also giving me a whole lot of beautiful photos to look back at and reminisce about.   But most importantly, those hamster legs of mine feel well rested and ready to tackle my next 3-month marathon.

Essay on Autism in The Rain Man - 480 Words

Autism in The Rain Man The Rain Man is a story about the relationship between two brothers, one being Autistic. The story line follows the as they drive across the country and their interaction as the one brother (Charlie) tries to deal with being thrust into a twenty-four hour a day week long journey and his first exposure to someone with Autism, his brother Raymond. Charlie Babbot is a younger guy who is involved in some high-risk exotic car sales when he realizes that he might not be able to make his bank notes on time. Charlies father dies and leaves him with a car and some roses, while some unnamed beneficiary receives the remaining three million dollars the estate is worth. Charlie finds out from the bank that the trustee†¦show more content†¦So Charlie takes Raymond back to LA with him, on the way from Ohio to LA Charlie somehow changes his attitude towards his brother Raymond and in the end he wants to take care of him. At the end Charlie realizes that he cant care for Raymond because of his Autism, but he still cares deeply for Raymond and vows to visit often. The DSM-IV states that to be diagnosed with and Autistic disorder a person must have six of twelve listed traits coming from certain groups in the DSM. Raymond doesnt respond to social and emotional interaction and he cant use body language and such to help communicate in social situations. These two things fill the requirement for group one on page 136. Raymond also has an inability to start or hold conversations with meaningful content, he constantly uses repetitive phrases, he has an abnormal intense focus on reading and memorizing facts, an inflexibility to change his daily routine, repetitive body movements and a failure to develop relationships with those around him. The last six behaviors satisfy all of the requirements for the last two groups. The causation given is a birth condition, which is consistent with what the book says. The outcome is that Raymond will live with Autism the rest of his life, this is realistic because there is no cure for Autism and it is a lifelo ng condition. I dont think that any other character could be diagnosable, they seem to be normal. I do believeShow MoreRelatedAutism and Rain Man1505 Words   |  7 PagesAutism and Rain Man In the movies things are portrayed in ways that are supposed to make the movie sell, which means that movies are not always accurate. The movie Rain Man was about a man and his brother, who happened to be an autistic savant. In Rain Man Dustin Hoffman played Raymond, who was a high-functioning autistic savant. In the movie Raymond had routines and rituals that he did; and when his routines were interrupted or he was afraid of something he had a temper tantrum where he wouldRead MoreThe Movie The Rain Man With Having Autism 866 Words   |  4 PagesRaymond was diagnosed in the movie the Rain Man with having autism. The autism symptoms disorder had several of Raymond’s characteristics, such impairment in social interaction, and multiple nonverbal behaviors. In this moment the Medical Model applies in Raymond case, when Raymond as a patient and needed a specialist for his psychological, behavioral, or cognitive disabilities. (Cole). Raymond could not look at people eyes, and most of the times slouched down spoken to keeping on a conversationRead More Exploring Autism in the Movie, Rain Man Essay1097 Words   |  5 Pages Exploring Autism in the Movie, Rain Man Autism is considered a unique disorder that affects 1 in 500 people. Autism impairs three main areas of human development: speech, communication, and social interaction. The trademark feature of autism is impaired social interaction. All impairments can range from mild to severe. Individuals with autism may lack speech altogether or only learn basic language specific to their needs. In the area of social interaction, the individualRead More High-Functioning Autism through Rain Man Essay4135 Words   |  17 PagesHigh-Functioning Autism through Rain Man A man and his brother walk down the terminal in an airport. They engage in a heated argument over whether they should board an airplane for Los Angeles. The older brother complains about taking an airplane and fears for his life, telling his brother about the crashes that every airline has had. The younger brother becomes annoyed and tells him that every airline has crashed at one point or anotherRead MoreAnalysis Of Movie Rain Man By Barry Morrow And Ronald Bass1487 Words   |  6 Pagesaffected with autism spectrum disorder (Baio, 2010). Children diagnosed with this disorder eventually grow into adults who need similar care and attention they required earlier in life. The focus of this paper is the 1988 movie â€Å"Rain Man†, a story written by Barry Morrow and Ronald Bass, directed by Berry Levinson, cast played by Dustin Hoffman as Raymond Babbitt â€Å"Rain man† and Tom Cruse as brother, Charlie Babbitt. The National Institutes of Neurological Disorders an d Stroke (Autism Spectrum DisorderRead More Autistic Savant Syndrome in the Film Rain Man Essay928 Words   |  4 PagesAutistic Disorder: Savant syndrome The Hollywood film Rain Man is about the Autistic disorder Savant syndrome. In Rain Man, Raymond Babbitt (played by Dustin Hoffman) has Savant Syndrome and his brother Charlie Babbitt (played by Tom Cruise) finds out about Raymond being his brother and that he is good with numbers so Charlie decides to use his brother to make money. Over the course of the time that Charlie and Raymond are together, they become closer and Charlie is not just using RaymondRead MoreAnalysis of the Movie Rain Man Essay1054 Words   |  5 PagesRain Man, character is a very caring individual that has a neurological condition, but it still actually very functioning with real emotions and feelings. People in the world of exceptionalities are still people, they just go through life by a different set of rules, which is a result of being different, they tend to focus on, a specific thing. but very caring individuals, capable of affection, just in their unique ways, by releasing this film it allowed people around theRead MoreEssay On The Movie Rain Man1315 Words   |  6 Pageswill show how in the movie Rain Man, an adult man acts with high functioning autism. How great certain skills are that make him appear as if he has supermen abilities, while also showing the need for adult supervision for other events that unfold in the movie. While sourcing several references what autism is, its characteristics and how to treat it at an early age to get the best functional outcome as an adult. Along with some of dangers that’s face people with autism from the world around them andRead MoreEssay on Rain Man Movie Assignment1292 Words   |  6 PagesMovie Assignment- Rain Man Part A: 1. Yes I would absolutely feel comfortable communicating with someone who is developmentally disabled. I have personal experience communicating with someone who has autism. Through my experience I have learned when communicating with someone with autism you should be sure to speak clearly and in a normal tone of voice. Never force direct eye contact as this may make them uncomfortable and make sure to keep proper distancing when communicating as this mayRead MoreRainman PPTX Final627 Words   |  3 PagesMovie Character Presentation RAIN MAN (1988) Overview of Presentation †¢ †¢ †¢ †¢ †¢ Brief background of Rain Man Functional Assessment of Raymond Analysis of Assessment Nursing Considerations Conclusion Background of Movie and Character †¢ Charlie Babbit: brother of Raymond who is autistic; a self centered young man who discovers the love for his brother throughout the film. †¢ Raymond: Autistic brother of Charlie who has a form of a mental calculator in his head letting him count many items at the

Natural Disaster and Decision That Follows - 620 Words

Natural Disaster and decision that follows Natural disaster risk can be defined as follows: The exposure or the chance of loss (of lives, persons injured, property damaged and economic activity disrupted) due to a particular hazard for a given area and reference period. In case of a disaster event, there are several effects, such as humanitarian effects, including the loss of lives and persons injured; ecological effects among other damage to ecosystems; and economic effects, comprising different effects on the economy. National disaster effects can be caused by the disaster itself or by follow-on, directly or indirectly. List of Alternatives: 1. Awareness 2. Planning and prevention 3. Response 1. Awareness With†¦show more content†¦Country risk officer is the primary contact point and key decision-maker in times of crisis. Large-scale peril defense programs are conducted in areas of high value or national importance. Risk maps should be revised after the defenses are complete. The defenses should be easily augmented in the future if risk levels or understanding of risk changes. Communities can work together on local measures, particularly where large-scale defenses are not possible. This may include avoiding construction in peril-prone areas, or making buildings temporary or peril-resilient in such areas. Resiliency measures should be regularly inspected. Other defensive actions include raising riverbanks or sea walls, and relocating households or facilities. 3. Response The response phase begins after the post-disaster situation has stabilized and there is no longer imminent threat of loss of human lives. The response phase focuses on restoring law and order, ensuring a secure environment and distributing resources and supplies. During this phase, there is a risk of secondary disasters such as mud- or rockslides following heavy rain and flooding. The risk of secondary disasters may require relocating people. Restoring law and order is crucial to an environment in which appropriate response measures can be taken. If civil society and security deteriorate it will beShow MoreRelatedExamples Of Decisions And Allocating Resources1278 Words   |  6 Pages Decisions and Allocating Resources The Department of Homeland Security and FEMA are in charge of handling emergencies throughout the United States. These emergencies can be natural disasters or terrorist attacks. Their purpose is to make sure that the response is efficient and effective during the emergency. The ICS delegates it’s resources and the responsibility is accounted for by all in charge of their specific areas. 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The Secret Circle The Divide Chapter 20 Free Essays

Faye, Deborah, and Suzan were the last to arrive on the bluff. They staggered toward the others, bleary-eyed and disheveled, and severely underdressed for the pre-dawn chill. â€Å"They were out having a good time,† Adam said when he saw them coming. We will write a custom essay sample on The Secret Circle: The Divide Chapter 20 or any similar topic only for you Order Now â€Å"Looks like they still are.† â€Å"So what’s the big emergency?† Faye called out in a voice much too loud. â€Å"It better be good. Do you have any idea what time it is?† â€Å"What’s wrong with you?† Melanie asked. Faye cracked up laughing and patted Melanie on the shoulder. â€Å"You and Laurel aren’t the only ones interested in herbology.† She pulled an eyedropper from her pocket. â€Å"Care for a taste? It’s all natural.† Melanie’s face hardened. â€Å"This is no time for that,† she said. â€Å"The hunters have Scarlett.† Faye returned the eyedropper to her pocket. â€Å"I guess that’s a no, then.† Cassie chose to ignore Faye, Deborah, and Suzan and only address the others, who were capable of paying attention. â€Å"Scarlett doesn’t know where she is,† Cassie said. â€Å"But she’s terrified they’re going to kill her.† She went on to describe her dream in vivid detail, how the hunters were holding Scarlett captive, torturing her, and studying her powers, and how she begged Cassie to come save her. â€Å"What should we do?† Adam directed the question to Diana, but it was Cassie who answered. â€Å"We need to find out where the hunters are keeping her,† she said. â€Å"We can use the locator spell Constance taught us.† â€Å"Yes!† Faye said, staring up at the moon as if it were speaking to her. â€Å"We’re back to using magic!† â€Å"Not so fast.† Diana pursed her lips. â€Å"We have to navigate this very carefully.† â€Å"Buzz-killer,† Faye said. â€Å"What we did on the docks was an exception,† Diana said firmly. â€Å"Using magic still puts us at risk. What if this is a trick to help the hunters figure out who we are?† â€Å"I don’t care about that,† Cassie blurted out. Everyone swung their head in her direction, awestruck by her outburst. â€Å"My sister is in danger,† Cassie continued, refusing to be dismayed. â€Å"It’s worth the risk.† Deborah was the first to break the silence with cackling laughter. â€Å"That’s not your call to make, princess.† Cassie had the urge to scream out again, but she restrained herself and simply said, â€Å"As one of the leaders of this Circle, it is partially my call to make.† â€Å"When are you going to get it?† Faye shouted. â€Å"You don’t get to put your own petty needs before the Circle.† â€Å"This is hardly a petty need, Faye,† Cassie said. â€Å"Scarlett is being tortured. They’re probably going to kill her.† â€Å"But it’s fine with you if we all get killed trying to save her.† Faye turned her back on Cassie dismissively, swatting her pitch-black hair in her direction. â€Å"You’re just being selfish.† â€Å"You’re one to talk about being selfish,† Cassie shot back. â€Å"Who’s more selfish than you?† â€Å"Okay. That’s enough.† Diana raised her clear, overpowering voice and called for order. Adam placed his hand on Cassie’s back to calm her. â€Å"There must be a way to perform the locator spell without the hunters tracing it.† Everyone got quiet for a moment to think, but Cassie couldn’t understand all this deliberation. A feeling of heat overcame Cassie, not from outside – the bluff remained cool and breezy – but from deep inside her gut, where a boiling anger seethed. There’s just no way, she thought to herself. She’d have to find Scarlett on her own. Then Adam shot up from the log he was sitting on. â€Å"We can do it in a crowded place,† he said. Nobody responded, but Adam had a look of delight across his face, and his breathing was heavy. â€Å"Don’t you get it?† he said. â€Å"If we do it in a crowd, the hunters will have a harder time deciphering the source of the magic.† â€Å"That, my friend, is brilliant,† Chris said, giving Adam a high five. Melanie’s gray eyes widened. â€Å"That totally could work. We could do it during some school event.† â€Å"Under the bleachers,† Laurel called out. â€Å"During the big track meet after school today.† Cassie threw herself at Adam and wrapped her arms Cassie threw herself at Adam and wrapped her arms tightly around him. â€Å"This is why I love you,† she said. â€Å"You always have the best ideas.† Adam’s eyes radiated an enchanting blue light. â€Å"Is that why?† He started laughing and then said, â€Å"Okay, so it’s a plan. We do the locator spell this afternoon.† â€Å"We should still put it to a vote,† Diana said brusquely. Faye smirked. â€Å"Way to kill a moment, D.† â€Å"It’s only fair to let everyone have their say on this,† Diana insisted. â€Å"And we should all keep in mind that locating Scarlett is only half of it.† She paused to look at Cassie. â€Å"Deciding what we do from there should be another vote entirely.† Cassie lashed out, unable to stop herself. â€Å"Do you not understand that they’re going to kill her? She’s my family. Does that mean nothing to you?† Diana’s lips parted, but no sound escaped. She searched Cassie’s eyes as if she were looking for something in them she’d lost. Cassie’s anger wasn’t intended solely for Diana, but it may as well have been. She had screamed almost directly into her face. It was no way to behave, but the way Cassie saw it, this wasn’t a time for cool analytics and meticulous strategy. Not when Scarlett’s life was at stake. Diana looked at Cassie for another bewildered and speechless moment before turning away. â€Å"We’re getting ahead of ourselves,† she said. â€Å"There’s no guarantee the locator spell will even work.† Adam went to Cassie’s side and put his arm around her. â€Å"But we’re going to try it. Do we all agree?† There were nods all around. Adam was so good to her, and it was something that the group was willing to try the spell, but it still wasn’t enough to console Cassie. All this voting and planning was wasting too much time. At this rate, they’d never get to Scarlett in time. How to cite The Secret Circle: The Divide Chapter 20, Essay examples

Integrated Marketing Plan

Executive Summary Tervis tumbler Company has invented a new marketing plan for its product. This report will elaborate more about the company and how it began, the background of its clients, its internal environmental analysis and why a new integrated marketing plan is required. Tervis tumbler is a steady competitor in the tumbler product market and it aims at increasing the sales volume of its products with a bigger margin.Advertising We will write a custom essay sample on Integrated Marketing Plan-Tervis Tumbler specifically for you for only $16.05 $11/page Learn More The company’s aim is to ensure that its consumer durable goods are of outstanding quality and are able to meet the expectations of the consumers. The company has carried out an effective marketing plan to ensure that clients have sufficient knowledge regarding tumblers and their use. Tervis tumbler focuses on maximizing profits by penetrating a wider market. The company also concen trates on remaining competitive in the tumbler market through the provision of quality products at competitive prices. Background In 1946, engineers Frank Cotter and G. Hawlett Davis bumped into the possibility of exploiting the insulating potential of air and realized that this could be used to form a completely sealed tumbler. This could be used to maintain high temperatures of hot drinks and similarly retain low temperatures for cold drinks. Additionally, the tumbler cannot be destroyed. This innovation turned around the drink ware business completely. By putting together the last three letters of their surnames, Cotter and Tervis branded their new product ‘Tervis’. In the subsequent years, they worked industrially to improve on their product. Lately, the product is in six different sizes and an ice bucket, together with other numerous customized designs (Tervis Para 2). The company targets consumers with diverse income capabilities. To reach these target groups, Ter vis tumbler has been tailor designing its products such that those tumblers meant for high-income earners have more benefits and uses compared to those that target other income earners. The company has been engaging in extensive research and extension to ensure that their products meet the diverse needs of the market. Tervis Tumbler’s objective As this century moves on, Tervis Tumbler keeps ensuring that their product is adding unmatched flavor and quality to the drink ware industry. The Company works at ensuring that the diversity and quality of the tumblers are better not only presently, but also in the days to come. This is to be achieved by continuously supplying the tumblers to the clients at all seasons to enable them keep enjoying their drinks, whether hot or cold. Budget Proposal for the Marketing Plan A suitable money and time project are very vital elements of any good marketing plan. We have deliberated over all the requirements with the accounting department and h ave decided that two million and five hundred thousand dollars be approved to facilitate the marketing plan. Our teams that are concerned with both advertising and research have revealed that a time span of one year is sufficient to implement all relevant areas. This will be conveyed to both our retailers, clients and distributors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tervis Tumbler’s SWOT Analysis This refers to elements that portray the internal environment of a company. It entails the strengths, weaknesses, opportunities, and threats that a company is facing (Norton and Hughes 274). It brings out the strengths that have enabled a company undergo successful development from its past to where it is currently. It also reveals the weak points that have been evidenced in a company that may need to be neutralized or be changed into strengths. Concerning the market, the analys is highlights the opportunities and threats that are to be anticipated. Therefore, marketing should present the aspect of SWOT analysis. The aim is to scrutinize Tervis tumbler’s internal strengths and shortcomings and its outward weaknesses and opportunities in order to come up with relevant marketing strategies (Bohm 1). The strengths of our product are first their reduced unit cost. The amount it costs to purchase its unit is low encouraging clients to make more purchases. The rate at which people take drinks and other beverage is high implying their regular need for tumblers and straws that the company provides. This has also led to increased sales. Thirdly, the products are customized easy to use. This encourages increased purchases at almost all places apart from being appealing to diverse consumers. Few companies produce double walled insulative tumblers. This makes our product both unique and competitive in the market. Besides, the quality of the tumblers, straws, and ice buckets is exceptionally outstanding. This is due to their ability to be customized and to retain the temperature of the drink contained in them. The weakness affecting the company is the challenges of minimizing the cost of production so that the final cost of the product exceeds the production costs, to enable the company generate substantial gains. The cost of raw materials used to design the tumblers is a little expensive. This makes it difficult for the company to sell the products to the customers at a friendly price and still make good revenue. Although not all the other companies produce double-walled tumblers and ice buckets as we do, their closeness to the customers in places our products have not yet reached, and their lower prices make them have a presence in those areas. On the other hand, the opportunities present for our company put us in a position to have a cutting edge over our business rivals. First, there is a large population of the clients who form the mai n target of our market. People across gender, religion and age would prefer to have their drinks kept either hot or cold. Most of them thus go for Tervis tumbler’s products. This increases the probability of maximizing sales within Florida and its vicinity where the company’s outlets are based.Advertising We will write a custom essay sample on Integrated Marketing Plan-Tervis Tumbler specifically for you for only $16.05 $11/page Learn More In addition, there are potential customers in other states apart from Florida where Tervis Tumbler can market its products. The international community is also a great potential market for the company. The technological mindedness of most Americans will boost the demand for tumblers since their operation is based on improved technology principle of insulation. This will increase the avenues of our marketing to enhance maximum impact. Lastly, the threats that the company is likely to encounter include mar keting products to new customers who are of varying behaviors, personalities, and lifestyle. Studying these consumer attributes may be fiscally and time involving for the company. In order to expand its market, the company ought to understand these customer features to design products that will suit their needs. Therefore, the challenge at hand is shipping the product to new markets, making the product known and used in a manner that is well understood by the potential clients and communicating the attributes of our product to a new crop of clients in a manner that will be accepted and appreciated. Thirdly, there is still competition from other companies that manufacture glass and plastic products that customers can use instead of the tumblers. Marketing plan Given Tervis Tumbler is a distributor-oriented company, it is charged with the duty of advertising for distributors as well as their clients. Our strategy aims at using a greater percentage of the budget to advertise for the di stributors’ customers with a smaller percentage being allocated towards the distributors. Tervis Tumbler will blend various promotional elements that entail advertising, personal selling, and public relations. A diversity of tools will also be incorporated to apply these elements. This will be mainly through our distributors, websites, advertising, marketing collateral (brochures, case studies, and white papers), online selling (through direct emailing) and trade shows, conferences and events. Website Our latest website is both enlightening and user friendly. It presents one with alternatives of reading, viewing and ordering products online. Potential clients are also able to view the profiles of our managers, have a thorough survey of our facilities, and hopefully, sign up to join the distribution teams of our company. It can be accessed any time and its updates are frequent. However, we will need to allocate some funds for the development of a U.S based website, which shoul d be both enlightening and user friendly. Additionally, we will continue utilizing the information that is available in our current website as we also encourage distributors to use their own websites. Additionally, we will ensure that our website address (URL) is available on other marketing material such as billboards, brochures, and newspapers. This will help us spread the word about our online presence (Rich 170).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing collateral We will reproduce new brochures, case studies and white papers in the United States and which will be given to distributors to be dished out to their clients to make them more conversant with our products’ use and attributes. The messages will also be put in large font and will be brief enough and yet capturing all the essential aspects about our company and its unique products. Accompanying this, will be trial samples of the company’s products to be distributed to those people attending our events in a bid to let them have an encounter of the uniqueness of our product’s taste. This is meant to give them an experience that will raise their interest and leave them longing to purchase and continue using the product. Advertising Since our target is the youth, adults and the elderly, our advertising will be through newspapers, billboards and online. Our research reveals that these are the three most crucial media since they comprise of what most of the United States population are conversant with. Ads and commercials will also be employed. The ads will show people who are in these age brackets using the tumblers, mugs, straws, and ice buckets. After this, they will be placed in commercials, print form and will be direct emailed via the regularly visited websites. Using direct mails over banners has revealed that the former has a higher impact compared to the latter. In addition, studies reveal that only a few people are able to read a whole ad up to the end. Every available space in Florida and the neighboring states will be used for billboards. Their popularity is enhanced by the fact that there are numerous pedestrians on the streets who can stop occasionally to see them. They can also view them as they walk because they will be put in bright colors (Jackson 83). There is therefore adequate viewing time. Moreover, advertising through billboards can be paid for either monthly or annually, which is a reasonable duration fo r the company to have made gains and be able to meet such expenses. Online advertising (direct mail) is the most visited and responded to form of advertising nowadays. Research reveals that people can give feed back to adverts they choose rather than have some adverts pop up vexingly while they are online viewing something else. The newspaper that we have decided to use for advertising is the New York Times and Alachua newspapers. With its much popularity, our ads will be visible to so many people. This will form the largest expenditure of our budget with the New York Times charging $67,750 weekly and Osaka demanding $31,445 on weekly basis. Trade Shows, Conventions Events There will be a presentation at the Drink ware Business Fair to be held at Washington. We will also have booths at other Washington based exhibitions held at the Tokyo International Exhibition Center. We will have our distributors present with promotional materials such as coupons among others. Their will be vide o and audio recording to ensure that the views of customers have been recorded to be used later on for management and other companies. People all over the United States will be invited to the event through advertising using both print and electronic media. Financial Budget The following pie chart shows how the amount ($2.5 million) will be allocated for the plan: 1. Newspaper costs ($1,200,000) 4. Trade Shows/Conventions/Events ($250,000) 2. Direct e-mail costs ($250,000) 5. Brochures/CD’s ($300,000) 3. Billboards ($450,000) 6. Hidden Costs ($100,000) Time Budget for the year 2011 In the month of January, we will start sending literature to distributors accompanied by a calendar of activities for upcoming trade shows, events, and conventions. Websites will be developed as well as other relevant sites. The department in charge of advertising will have ads ready for newspapers and direct e-mails. Billboards will be ordered from various suppliers at this time. During February, a booth should be set up at the main exhibition sites. Distributors should have already undergone training and be prepared to do presentation. Billboards are supposed to be put in place besides beginning all newspaper and online ads. During March, a booth should be put up at the Washington Drink Ware Show with all distributors present. In the period between April and August, ads will keep being posted in newspapers and online. The Information Technology team will continue monitoring websites as they update their functionality. The sales department will supervise the sales while the customer care team will facilitate deliveries a part from sorting out other problems. In September, there will be a historical trade show meant for presentations and workshops. Distributors and other team leaders will be expected to be present. Between October and December, there will be continued marketing through all our choice media. Continuous monitoring by departments will also be upheld. Concluding Evaluation Towards the end of six months, we will weigh up how well our marketing plan is performing by evaluating sales and expenditures. At the same time, we will also assess how effective the shipping is being conducted and how efficient the shows are. We will also have our team leaders hold a meeting with distributors and retailers to see the efforts that everyone is putting in to raise sales and to make ensure they are motivated. Works Cited Bohm, Anja. The SWOT Analysis. Norderstedt: GRIN Verlag. 2008. Web. Haghirian, Parissa. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century. Bloomington: iUniverse. 2009. Web. Jackson, John, B. First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing. Indianapolis: Dog Ear Publishing. 2006. Web. Norton, A. and Hughes, J. CIMA Official Learning System Enterprise Management. Burlington: Elsevier Ltd. 2009. Web. Rich, Jason. The Unofficial Guide to Starting a Business Online. NJ: Wiley, Hobok en. 2006. Web. Tervis. Still Going Strong. 2010. Web. Wings of Success. All About Baby boomers. New York: Vicki L. Schutt. 2010. Web. This essay on Integrated Marketing Plan-Tervis Tumbler was written and submitted by user Kyndal Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.